Course Details

Ethical SEO (Search Engine Optimisation)


In a space crammed with crash courses, educators giving little or no importance to morals and ethics, DigitalGurukulam, believes in sticking with the latter and designs courses that adhere to Whitehat SEO practices.

Ethical SEO (Search Engine Optimisation)” course, is structured by beliefs in practices which help webmaster plan and achieve long term goals.A thorough understanding and clarity of the Ethical SEO practices and methods, helps students understand and create on-page and off-page SEO strategies,which comply with the rules of popular search engines like Google, Bing and Yahoo etc.

This includes legitimate optimisation of keywords, linking from other reliable websites to your website, calculated keyword usage which avoids spamming, building relevant high quality content, which automatically gets an upper hand with the search engine, hence improving the rankings.

Take this course to learn the ropes of SEO(Search engine Optimisation) while playing by the rules, thus staying in the game for the longer run.

This course is for:

  • Website owners who want to manage and optimise their websites to give maximum returns.
  • Web developers, managing and optimising client websites.
  • Online marketers who are keen on learning how SEO works

Learning Outcomes:

  • Getting an insight into what the term SEO(Search Engine Optimisation) means.
  • Learning how search engines work and understanding SERPSs(Search Engine Result Pages)
  • On-Page and Off-Page SEO techniques.
  • Understanding and implementation of Ranking and visibility.
  • Evaluating and optimising a website with SEO mechanisms.

Curriculum :

  • Introduction to SEO
  • On-Page SEO
  • Off-Page SEO
  • Ranking Algorithms
  • SEO Audit/ Website Evaluation

Course Features

  • No. Lectures 8
  • Duration 16 Hours
  • Assessments Yes
  • Hands on Experience Yes
  • Global Certification No
  • Training Type Classroom
  • Price Contact
No curriculum founds.

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  • Sonali Korpe
    SEO Executive, Sassy Infotech

    Thank you Gurukulam for providing the advanced digital marketing training. I can say now that this is one of the best digital marketing institute. The faculty here are highly experienced with innovative style of teaching that can grab the interest of the people easily.  I'm thankful to this institute for giving me all the knowledge to understand the power of digital marketing.

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    Digital Marketing Manager, Brandwitty - Digital Marketing Agency

    It's a great experience of learning at the Digital Gurukulam with the supportive and interactive teaching style. Gained the good insights and knowledge of digital marketing which is helping me in my career. I must say at Digital Gurukulam, "Learning is Fun". An unknown printer took a galley of type and scrambled it to make a type specimen book.

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    Owner, Mithoo Modhu

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    Digital Marketing & web data Analyst, Winchester Technologies

    I have joined Digital Gurukulam after my college & I never knew this course will lead me to a forever growing career in Digital Marketing. Digital Gurukulam helped me to define my interest & career direction. Trainers are really good & experienced in their respective field. 24x7 Support from the coordinators I'm thankful to Digital Gurukulam for helping me launch myself as a digital marketing professional. Highly recommended!

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