Course Details

E-commerce Marketing (Shopping Ads)


India loves shopping online. A customer can compare products, check the best deal, pay by online channels and get the products delivered at their doorstep. Hence, it\'s no surprise that online shopping is projecting a 30% year on year growth in quite a few verticals.

As shopping has gone from offline to online, marketing of products online has become one of the most lucrative career options.

Shopping ads is a feature available on popular online marketing platforms like Google and Facebook. An ecommerce website manager can take advantage of this ad feature to make ads that list the products from the website directly in the ad. You can think of these ads as an extension on the main website.Let’s try and understand how an online marketing campaign works for consumer products.


Like the website these ads have key variables like the product title, product price, discount, product image & product landing page. How do these ads get created? The simplest way to create these ads is to add the product data to an Excel sheet and upload the sheet in the form of a feed to the marketing platform where the products are to be promoted. Once the feed is uploaded it has to be linked to the Campaign/adgroup from where the products get promoted.


A manager can select and add the keywords which are closely related to the products that are to be marketed. The campaign setup can be tested by doing a test run on a small budget. Once the user searches for a keyword part of the campaign the product should be listed on Google search. On a platform like Facebook,the product listing will be displayed to the users who have a similar interest. Once the campaign data shows impressions it means the campaign is set up successfully.


Campaign creation and setup is just the tip of the iceberg. Today, the most important challenge encountered in creating shopping ads is getting sales at a healthy cost. It\'s important to know that operation strategies are the backbone of these campaigns. They can make or break the campaign.

Hence, it\'s crucial to learn your campaign strategies from the people who are not only well versed, but have mastered the art of creating cost effective product ads. At DigitalGurukulam we have industry experienced teachers who have designed and implemented strategies that have ensured success.

This course is for:

  • Ecommerce beginners and intermediates.
  • Anyone who wants to increase the traffic to their Ecommerce website.
  • Advertising agencies
  • Digital advertisers and marketers.

Learning Outcomes:

  • Shopping Ads certification.
  • Google Merchant centre setup
  • Creating and preparing your product feed.
  • Set up, manage and optimize shopping ads.
  • Creating and running Google shopping ad campaigns

Course Features

  • No. Lectures 1
  • Duration 2 Hours
  • Assessments Yes
  • Hands on Experience Yes
  • Global Certification No
  • Training Type Classroom
  • Price Contact
No curriculum founds.

You may like

Camera & Lightroom



Landing Page Creation

LinkedIn Ads

Affiliate Marketing

E-Commerce Website Development

Video Ads (YouTube)

Google Ads Editor

Digital Career Preparation

Contact Us

Verification code


  • Sonali Korpe
    SEO Executive, Sassy Infotech

    Thank you Gurukulam for providing the advanced digital marketing training. I can say now that this is one of the best digital marketing institute. The faculty here are highly experienced with innovative style of teaching that can grab the interest of the people easily.  I'm thankful to this institute for giving me all the knowledge to understand the power of digital marketing.

  • Sneha Gupta
    Digital Marketing Manager, Brandwitty - Digital Marketing Agency

    It's a great experience of learning at the Digital Gurukulam with the supportive and interactive teaching style. Gained the good insights and knowledge of digital marketing which is helping me in my career. I must say at Digital Gurukulam, "Learning is Fun". An unknown printer took a galley of type and scrambled it to make a type specimen book.

  • Gemini Malkan
    Owner, Mithoo Modhu

    I was confused about Digital Marketing Courses and where should I join in my career growth. Then I came across the Digital Gurukulam which provides the Digital Marketing Courses, which includes basic knowledge as well as the advanced. More impressively the Gurukulam had also organized a demo lecture, which helped me clear my doubts. Thank You Digital Gurukulam for showing me the perfect guidelines for my career growth.

  • Krupali Bodani
    Digital Marketing & web data Analyst, Winchester Technologies

    I have joined Digital Gurukulam after my college & I never knew this course will lead me to a forever growing career in Digital Marketing. Digital Gurukulam helped me to define my interest & career direction. Trainers are really good & experienced in their respective field. 24x7 Support from the coordinators I'm thankful to Digital Gurukulam for helping me launch myself as a digital marketing professional. Highly recommended!

  • Nikhil Shetty
    Assistant Manager, Ola Cabs

    Choosing Digital Gurukulam for my social media course was one of the best decision.Experience people sharing their knowledge and they do make sure that you understand what they are teaching. Good practical knowledge is also provided. Happy to be start my social media career with Digital Gurukulam being my mentor.

Placement Partners

Loading ...