The Google Analytics Individual Qualification covers basic and advanced Google Analytics concepts. This includes: planning and principles; implementation and data collection; configuration and administration; conversion and attribution; and reports, metrics, and dimensions.
Google Analytics for Beginners shows new users how to create an account, implement tracking code, and set up data filters. You\'ll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking
Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You\'ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that\'s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
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