Human beings are visual creatures and have the capability to process visual data 60,000 times faster than just plain text. Banking on this fact, Display Advertising aims at connecting to their target audience employing various display tools in the form of text,logos,animation,videos,photographs,infographics etc.Studies have shown that an average user sees anywhere from 5000 to 10,000 ads per day, and overwhelmed by the sheer volume, users automatically activate a screening process, completely seeing through advertisements and ignoring the brand message.
The biggest challenge of display advertisers today, is holding the gaze of its customers ,traversing through the clutter of it’s competitor’s advertisements,invoking a positive reaction, and compelling them to take action by clicking on the ad. Add to this the task of imprinting a long lasting impression and you have devised a blueprint of a dynamic display advertising campaign.
DigitalGurukulam has curated a course on Display ads, that meets all the checkpoints of creating an affluent digital advertising strategy ,and executing a productive campaign.The course dives into the underlying processes using the latest technologies and unveil the best practices to build, refine and optimise display marketing campaigns.