Course Details

Display Ads(Google)

COURSE DESCRIPTION

Human beings are visual creatures and have the capability to process visual data 60,000 times faster than just plain text. Banking on this fact, Display Advertising aims at connecting to their target audience employing various display tools in the form of text,logos,animation,videos,photographs,infographics etc.Studies have shown that an average user sees anywhere from 5000 to 10,000 ads per day, and overwhelmed by the sheer volume, users automatically activate a screening process, completely seeing through advertisements and ignoring the brand message.

The biggest challenge of display advertisers today, is holding the gaze of its customers ,traversing through the clutter of it’s competitor’s advertisements,invoking a positive reaction, and compelling them to take action by clicking on the ad. Add to this the task of imprinting a long lasting impression and you have devised a blueprint of a dynamic display advertising campaign.

DigitalGurukulam has curated a course on Display ads, that meets all the checkpoints of creating an affluent digital advertising strategy ,and executing a productive campaign.The course dives into the underlying processes using the latest technologies and unveil the best practices to build, refine and optimise display marketing campaigns.


This course is for:

  • Anyone who wants to learn, specialise and get accredited with the ‘Google Ads Display Certification’.
  • Business owners who want to target the audience which matters the most, and put money in control.
  • Digital and online marketing professionals
  • Marketing agencies and marketing managers

Learning Outcomes:

  • Thorough understanding of how Display advertising functions and all the terminology related to it.
  • Understanding different ad formats
  • Creating effective and influential ads using the Display Ad Builder
  • Using the best bid strategy to drive the desired results.
  • Creating and managing display strategies and executing display campaigns.
  • Optimisation skills to derive better results
  • Tracking performance and return on investment.

Curriculum :

  • About Display Network
  • Display Ad formats
  • Display Ad sizes
  • Display Ad targeting & Exclusions
  • Display Ad Optimisation

Course Features

  • No. Lectures 1
  • Duration 2 Hours
  • Assessments Yes
  • Hands on Experience Yes
  • Global Certification Yes
  • Training Type Classroom
  • Price Contact
No curriculum founds.

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