Course Details

Display Ads(Google)

COURSE DESCRIPTION

Human beings are visual creatures and have the capability to process visual data 60,000 times faster than just plain text. Banking on this fact, Display Advertising aims at connecting to their target audience employing various display tools in the form of text,logos,animation,videos,photographs,infographics etc.Studies have shown that an average user sees anywhere from 5000 to 10,000 ads per day, and overwhelmed by the sheer volume, users automatically activate a screening process, completely seeing through advertisements and ignoring the brand message.

The biggest challenge of display advertisers today, is holding the gaze of its customers ,traversing through the clutter of it’s competitor’s advertisements,invoking a positive reaction, and compelling them to take action by clicking on the ad. Add to this the task of imprinting a long lasting impression and you have devised a blueprint of a dynamic display advertising campaign.

DigitalGurukulam has curated a course on Display ads, that meets all the checkpoints of creating an affluent digital advertising strategy ,and executing a productive campaign.The course dives into the underlying processes using the latest technologies and unveil the best practices to build, refine and optimise display marketing campaigns.


This course is for:

  • Anyone who wants to learn, specialise and get accredited with the ‘Google Ads Display Certification’.
  • Business owners who want to target the audience which matters the most, and put money in control.
  • Digital and online marketing professionals
  • Marketing agencies and marketing managers

Learning Outcomes:

  • Thorough understanding of how Display advertising functions and all the terminology related to it.
  • Understanding different ad formats
  • Creating effective and influential ads using the Display Ad Builder
  • Using the best bid strategy to drive the desired results.
  • Creating and managing display strategies and executing display campaigns.
  • Optimisation skills to derive better results
  • Tracking performance and return on investment.

Curriculum :

  • About Display Network
  • Display Ad formats
  • Display Ad sizes
  • Display Ad targeting & Exclusions
  • Display Ad Optimisation

Course Features

  • No. Lectures 1
  • Duration 2 Hours
  • Assessments Yes
  • Hands on Experience Yes
  • Global Certification Yes
  • Training Type Classroom
  • Price Contact
No curriculum founds.

You may like

Show Now

Digital Marketing Strategy

Show Now

Digital Career Preparation

Show Now

Social Media Optimization (SMO)

Show Now

Graphic Design

Show Now

E-commerce Marketing (Shopping Ads)

Show Now

Content Marketing

Show Now

App Promotion

Show Now

Google Tag Manager

Show Now

Online Media Planning & Buying

Show Now

Google Analytics Certification Training

Contact Us


Verification code

Testimonial

  • Sonali Korpe
    SEO Executive, Sassy Infotech

    Thank you Gurukulam for providing the advanced digital marketing training. I can say now that this is one of the best digital marketing institute. The faculty here are highly experienced with innovative style of teaching that can grab the interest of the people easily.  I'm thankful to this institute for giving me all the knowledge to understand the power of digital marketing.

  • Sneha Gupta
    Digital Marketing Manager, Brandwitty - Digital Marketing Agency

    It's a great experience of learning at the Digital Gurukulam with the supportive and interactive teaching style. Gained the good insights and knowledge of digital marketing which is helping me in my career. I must say at Digital Gurukulam, "Learning is Fun". An unknown printer took a galley of type and scrambled it to make a type specimen book.

  • Gemini Malkan
    Owner, Mithoo Modhu

    I was confused about Digital Marketing Courses and where should I join in my career growth. Then I came across the Digital Gurukulam which provides the Digital Marketing Courses, which includes basic knowledge as well as the advanced. More impressively the Gurukulam had also organized a demo lecture, which helped me clear my doubts. Thank You Digital Gurukulam for showing me the perfect guidelines for my career growth.

  • Krupali Bodani
    Digital Marketing & web data Analyst, Winchester Technologies

    I have joined Digital Gurukulam after my college & I never knew this course will lead me to a forever growing career in Digital Marketing. Digital Gurukulam helped me to define my interest & career direction. Trainers are really good & experienced in their respective field. 24x7 Support from the coordinators I'm thankful to Digital Gurukulam for helping me launch myself as a digital marketing professional. Highly recommended!

  • Nikhil Shetty
    Assistant Manager, Ola Cabs

    Choosing Digital Gurukulam for my social media course was one of the best decision.Experience people sharing their knowledge and they do make sure that you understand what they are teaching. Good practical knowledge is also provided. Happy to be start my social media career with Digital Gurukulam being my mentor.

Placement Partners








Loading ...